Flora Bay Arts Camp

Flora Bay Arts Camp is a Waldorf-inspired children’s camp rooted in nature-based education. Nestled in the redwood groves and parks of San Francisco, the camp nurtures creativity, environmental awareness, and hands-on exploration through seasonal craft-making and play.

I led the brand development of this project from concept to execution. This included brand discovery and positioning, logo design, typography, color palette, and print collateral. The visual identity system was designed to reflect the camp’s whimsical, earthy tone while remaining scalable across digital, print, and merchandise applications. The result is a cohesive brand that captures the magic of childhood curiosity and the spirit of outdoor, craft-centered learning.