Flora Bay Arts Camp
Adobe Creative Suite
Procreate
Project
Logo
Flyer Design
Programs
Flora Bay Arts Camp is committed to delivering immersive, nature-centric experiences and creative activities for children. Situated in the vibrant city of San Francisco, California, Flora Bay is steadfast in its mission to offer distinctive artistic endeavors that draw inspiration from the rich natural beauty of the Bay Area. In pursuit of this objective, the leaders of Flora Bay wanted to develop a logo and flyer that encapsulated the organic essence of their mission. This vision encompasses the incorporation of hand-drawn floral motifs complemented by a palette of playful primary colors.
Initial moodboard
In alignment with the client's vision, the objective for both the logo and flyer was to imbue them with an authentic and organic essence, exemplified by the incorporation of indigenous flora from California and the Bay Area. To achieve this, each plant featured in both the logo and the flyer began with hand-drawn renderings using an iPad as the primary tool. Subsequently, these illustrations were further refined and enhanced through Adobe Illustrator, ensuring a polished and professional final presentation.
